Menu Close


KOL (Key Opinion Leader) is no longer a strange keyword in businesses and especially the marketing market today. They are influential figures in the online community and possess popularity not only on social networks but also on media channels, newspapers, television,… Therefore, KOLs are often invited to participate in communication campaigns for the purpose of promoting products, services (or events) on channels: social networks, blogs, websites or other communication channels of the business.

Finding and choosing the right KOL for the promotion campaign is a process that requires meticulousness and a lot of time investment.

Small events such as product launches or press conferences,… usually have a small number of guests, and low budget. So, for this type of event, you should choose a Micro KOL group (with 1,000 – 10,000 followers). First of all, the cost to hire these KOLs is much lower than that of famous models/stars/actresses. Another plus point of Micro KOL is the high level of interaction between them and the following community.

Big events often have a high budget, so they need to resonate and be known by many people. At this point, you should choose KOL Macros (with 100,000 to 1 million followers) or Super Macro KOLs (over 1 million followers). The advantage of this type of KOL is that they have a very wide sphere of influence, good coverage and a positive image (because they are often extremely famous people such as experts, stars, stars, big businessmen …) Therefore, they are extremely suitable to promote before, during and after the event.

Contact us via the hotline (0983 971 187 or 0773 098 098) to receive a full package of HR booking services including: Contacting KOLs, negotiating, signing contracts, managing KOL relationships, setting up a strategy campaign, monitoring and reporting campaign results.